Q3 2011 Social Media report from Nielsen shows that its popularity continues to grow, allowing people to connect with just everything which they can watch and buy. Like always, tools like LinkedIn, Twitter and Facebook played a key role in expanding its popularity and concept.
The latest report from Nielsen shows how powerful this influence is on consumer behavior and how they are educating consumers with various options both offline and online.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.
The Key Findings from the report are:
The latest report from Nielsen shows how powerful this influence is on consumer behavior and how they are educating consumers with various options both offline and online.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Forty-eight percent of these consumers responded to a retailer’s offer posted on Facebook or Twitter.
The Key Findings from the report are:
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| Social Media Around the World |
- Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet.
- Social media has grown rapidly – today nearly 4 in 5 active Internet users visit social networks and blogs.
- Americans spend more time on Facebook than they do on any other U.S. website
- Close to 40 percent of social media users access social media content from their mobile phone
- Social networking apps are the third most-used among U.S. smart phone owners
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
- Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more videos and watching them longer
- 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
- 53 percent of active adult social networkers follow a brand, while 32 percent follow a celebrity
- Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users
- Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
Few other interesting facts from the reports are:
Social Networking is a global phenomenon and in Nielsen reports which collected samples from 10 countries/markets shows that social network and blogs are the top online destination in each country accounting for majority of the time spent.Social Networking blogs are the top online destination where most of the users spend time. They attract almost 22.5% of traffic compare to online games who does only 10%.
U.S. Internet Users Spend More Time on Facebook than Any Other Web Brand. Almost 53% users are on Facebook, followed by 17% on yahoo. Facebook became a synonym not only with Social media but also with Web use for general use.
Females and 18-34-Year-Olds are most Active Social Networkers.
There is rise in number of users who are accessing Social media through mobile for different purposes.
Men are more likely to Visit LinkedIn and Wikia compare to females, check one image from the report.
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| Influence of Social Media |
Report shows that out of 5, nearly 2 users access services from their mobile which can be for either downloading Music, Social networking or just for browsing.
Active Social Media Users are Influential Offline. Consumers trust the reviews or recommendation from peers on these sites. Almost 60% social media users create reviews of products and services.
