Recent global survey of business from Regus business shows that more and more number of companies, brands are relying on social media practices for their expansion, new client acquisitions and winning new businesses.
Results shows that companies worldwide are achieving greater success with social networking compared to traditional practices.
Few of the key findings from Marketing Profs site are:
- 69% of US businesses (74% worldwide) say social networking is an essential activity for business success.
- Single-channel campaigns are less successful: 64% of US businesses (61% worldwide) say companies that only use social networking and online campaigns, and ignore traditional media/techniques, will be unsuccessful.
- 50% of US businesses (52% of businesses worldwide) use social networks to interact with and to inform existing customers, virtually unchanged since 2010.
Few interesting facts:
1) Experienced profit increased in past year:
2) Countries using successfully to find new customers: China, India are supposedly using social networking in a better way and are attracting lot of new business. Check the facts below:
I believe this study and facts will help companies to think about how they are targeting to get new clients and what extra value they can offer to maintain relationships. No wonder, there is a huge scope in market for social marketing and networking.
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